Have you adopted a mobile-first strategy? Mobile-first strategies are trending and have become a customer expectation and staple. Not only are many B2C businesses focusing on a mobile-first approach, but many B2B companies, including those in the heating and fuels industry, are also adopting this method. And why?
Many people are browsing on their mobile devices. Let me ask you, are you reading this from a mobile device right now? My guess is that the majority of you are. Mobile devices make it easy to access content, order goods and services, and more wherever you are. You can put in your dinner order, submit a prescription refill request, and order a new pair of pants in seconds from your phone. Most people turn to their mobile devices for convenience and ease instead of running out of the house or turning to their desktop computer (if they even have one). So, if a business doesn’t pursue a mobile-first approach, it could hold them back.
What does a mobile-first approach look like? It means focusing on the mobile experience. This could mean a streamlined app and/or an easy-to-use website that looks good on a smaller screen. When focusing on the mobile-first approach, the website or app should look aesthetically pleasing, be user-friendly, and concise (using visuals if needed to capture more information). The mobile-first approach also inherently means adopting a digital payment process because that’s a foundational piece of the mobile-first strategy that customers expect to see.
What does mobile-first mean for businesses? A few things.
- Happier customers: Improving the customer experience intrinsically increases customer satisfaction, which can equate to more customer loyalty.
- A competitive edge: Customers, especially younger generations, want to see businesses adopt modern methods and not rely solely on outdated systems and legacy payment methods. This helps businesses that adopt a mobile-first approach stay competitive and have an advantage over businesses that have yet to adopt the approach.
- Increased sales: When businesses make it easier for customers to purchase, it allows room for greater sales.
- Streamlined operations: A mobile-first approach can simplify everything from customer service to ordering. For instance, heating fuel businesses that offer mobile fueling services enable easy ordering, real-time delivery tracking, and hassle-free setup of automated deliveries.
It’s easy to see how the mobile-first approach is making life as a customer and a business easier than ever. Everything becomes streamlined from the customer experience to the business’s internal operations. Let’s talk more about how your business can modernize to stay competitive. At Richmond Financial Services, we specialize in helping businesses in the heating fuels industry innovate their payment processing systems.
