Smooth transactions make for happy customers; satisfied customers will talk positively about your business. Why does that matter? Let’s discuss.
Not only do satisfied customers stick around, becoming loyal, repeat customers, but they also talk positively about your business, helping to bring more customers to your company. Word of mouth is still a top way companies get more business, especially in B2B, when businesses are looking for reputable companies recommended by people they trust. They want to ensure the company they do business with will meet their needs. According to Pymnts, “63% of small businesses that have gained new customers say word of mouth is key to their success.” They also mention that “research consistently shows that customer experience is a key differentiator.” While customer satisfaction will be hinged on a few things such as “product quality, pricing and service responsiveness,” these aren’t the only things affecting the overall experience. How smooth the overall transaction is will be a deciding factor as well.
Integrating digital payment solutions can help increase customer satisfaction and improve customer loyalty. These payment solutions are more convenient for the customer and allow faster processing, so there’s less wait time. Customers also have more flexibility in choosing the payment type they want. Digital payments offer more security, providing more peace of mind in every transaction. There’s increased transparency, too, since payments can be tracked with real-time monitoring. As you can see, adding digital payment solutions can make the overall transaction safer and smoother for the customer, increasing customer satisfaction.
The most important thing is to know your customer base and what makes them happy, then make the experience the best it can be to increase satisfaction and loyalty. Word-of-mouth advertising is a cost-effective way to attract new customers since it reduces the financial burden of customer acquisitions.
When it comes down to it, “The businesses that thrive will be those that understand that customer needs are constantly evolving — and that staying ahead means continuously adapting to meet them.”
Is your business adapting to those needs? Modernized digital payment solutions are a great way to meet customers where they are and adjust to their needs. Meeting these needs can help your business save money while increasing potential growth. Overall, adapting these solutions is a win-win for everyone involved. If you’d like to learn more, reach out to Richmond Financial Services. My goal is to empower your business to reach its full potential.
