Every year, hundreds of small business owners fall victim to bait-and-switch.
“Even incumbents in the space can dangle the carrot with a particular product, only to unfortunately place a merchant or a borrower into a different product, which may not be great for their business,” Flo Co-founder Ryan Ridgway told PYMNTS.
If you’re new to the industry, don’t let this be you! Read more about the steps you can take to protect yourself.